Logotype

Main positive - tonal

This is the primary logo

To be used on light coloured backgrounds only

Positive - spot / 1 colour

To be used where the definition of the tonal is not clear enough or when only a single printable colour is possible

Inverse - tonal

To be used on darker coloured backgrounds only.

NOTE: Using the svg or eps file the book of the reader should take on the colour of the background, if it doesn't then a colour-specific version may need to be created.

Inverse - spot / 1 colour

To be used:
- on dark coloured backgrounds
- where the definition of the tonal is not clear enough or when only a single printable colour is possible

Logo downloads

These files can also be found in the Marketing's brand section on the internal file server.

For Digital use

RGB Positive

Positive horizontal:
Pixel highres spot - png
Pixel highres tonal - png
Vector tonal - svg

Positive vertical:
Pixel highres spot - png
Pixel highres tonal - png
Vector tonal - svg

RGB Inverse

Inverse horizontal:
Pixel highres spot - png
Pixel highres tonal - png
Vector tonal - svg

Inverse vertical:
Pixel highres spot - png
Pixel highres tonal - png
Vector tonal - svg

For print use

File naming

To be able to identify the different files they are named in the following way:

Position of 'reader' icon:
- Horiz(ontal) - icon to left
- Vert(ical) - icon above

Logo type:
- Pos(itive)
- Inv(erse)

Scalability:
- Vector - saved in a line format for print and some digital usage and is fully scalable
- Pixel - saved in rasterised, pixellated format and cannot be used to create larger versions

Colour format:
- CMYK - for general print usage
- RGB - for digital usage
- Pantone - for specialist print usage
- Black - for specialist print usage where the printed colour can be specified

Print style:
- TONAL - where multiple colour tones are possible
- SPOT - for print use where only a single solid colour can be used
- 1COLOUR - for digital use where a solid single colour is preferable

Additional helpful notes, for example:
- highres - where saved at 300dpi or higher
- transbk - where saved with transparent background
- whitebk - where saved on white background
... etc.