Tone of voice
Our tone of voice must always reflect our passion for books, reading and learning as well as our expertise and knowledge.
Use words and sentences that reflect Peters’ passion for books, reading and learning.
Always ensure the copy is done in a friendly but professional manner – remember we are targeting teachers, librarians, and other business professionals.
Keep the copy concise – our customers are busy people, and we don’t want them to lose interest.
Be descriptive and clear when writing about Peters’ services. We’re proud of who we are and what we offer.
Knowledgeable
With over eight decades of experience…
Our librarians and curriculum specialists read and review more than 10,000 newly published children’s and young adult books every year, so are ideally placed to help and advise on your reading requirements.Passionate
Peters is the UK’s leading specialist supplier of children’s books and furniture to schools, academies, public libraries, and multi-academy trusts, and we’re passionate about inspiring children and young people to read.
We believe all young people should have access to great books, and inspiring spaces to enjoy them in.
Personal
Bespoke book selections by our expert team of librarians and curriculum specialists.
Hand-picked book packs to save you time and make the most of your budget.
Our team will work in partnership with you every step of the way to ensure you get the best books at competitive prices.